Crash The Beef X F1
BRIEF
Get Gen Z excited about F1.
INSIGHT
Gen Z live for online beef. Celebrity boxing is on the rise, but the weight, height and gender make the game not equal.
IDEA
F1 is the fair place to settle the online beef.
Then we position F1 as the offical beef settler. Crash The Beef, which is a online live stream turning celebrities into F1 drivers leading up the circuit where they settle their beef once and for all. It’ll consist of 3 races taking place in 3 different countries. Each celebrity will be trained for a month and matched with a team.
Each race has its own pregame show.
Creative: Yueran Li + Kutcha Bouzin
The first beef in America
Jefrree Star VS James Charles
Special deaigned cars and kits to match Jeffree and James’ personalities.
Promote this on Jeffree Star, James Charles and F1’s Youtube channels.
The beef in the Uk will feature the controversial feud between the two members and ex-members of ‘Little mix’, Jesy Nelson and Leigh-ann Pinnock.
The beef in France will feature the long lasting beef between Booba and Kaaris, 2 famous rappers.
