Greggs X Kellogg’s



BRIEF 
Give the Greggs lovers what they love.


INSIGHT
Greggs pasties are hella flakey (the crust is the best bit) but they always fall off.


IDEA
Give people the best part: the crusty flakes by collabing with Kellogg’s.











We launch with Greggs’s super fan Sam Fender , rencent Brits Award Winner and a Tik Tok challenge to eat the whole Greggs cereal on April 1st.









To promote this new limited edition product further, collab with McDonald to release
a new McFlurry with greggs crust flakes.








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