Karens X Headspace
BRIEF
The name Karen is forever tarnished. Change its perception.
INSIGHT
Karen has unwavering confidence.
IDEA
Let Karens share the confidence to the people who need it via Headspace.
In the app, we will show you didffernet situations you may be less confident and can get the help of karens by various short courses.
Such as one minute confidence brain wash to start your day.
COMMS
Using Karaoke tricycles to promote the new section of headspace- Meet The Karens.
People can play any song that they think give them confidence for free.
