McDonalds X Spongebob
BRIEF
Sell more bug-based foods.
INSIGHT
Shrimp, lobsters and crabs all belong to the arthropod family, making them directly related to insects like cockroaches.
IDEA
Collab with McDonalds to make people comfortable with eating insects and other arthropods because they eat crustaceans.
Creative: Ruben Cabral + Yueran Li
The Krabby patty secrect formula is revealed!
Happy Meal Toy- A magnetic fishing rod with insects that you fish for, just like Mr Krabs and Spongebob.
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We release the Spongebob Special Happy Meal including a QR code, which can play the spongebob special episode.
In this special epsiode, it’s revealed that Land Krabbies are what make the secret formula.
“Mr Krabs and Spongebob battle to keep the secrets of the Krabby Patty formula as Plankton launches all out war.
Plankton has assembled a team of all other fast food business owners to steal the Krabby Patty formula once and for all. Mr Krabs, Spongebob and friends battle to protect it. After triumphing, Mr Krabs touched by Spongebob’s bravery takes him out on a fishing trip on the surface. As they fish for insects, Mr Krabs tells Spongebob the secret formula of what goes in a Krabby Patty (Insects) and lets it live on in his surrogate son. ”
“Are you ready kids? (Aye, aye Captain)
I can't hear you (aye, aye Captain)
Ooh
Who’s ready to find out the Krabby secret?
(Spongebob Squarepants)
It’s healthy and crunchy and full up in zinc!
(Spongebob Squarepants)
It lives on the surface, you’d never believe.
(Spongebob Squarepants)
A trip to McDonalds will solve everything!
(Spongebob Squarepants) ready?
Spongebob Squarepants x4”
Take over the New York times to reveal the secret formula.
Then goes to Spongebob X Fornite!
Fortnite has a 350 million User base with kids who don’t play being made aware through Youtube as they watch their favourite gamers play.
Have Fortnite and Spongebob teased a collaboration so in the lead up to the Krabby Patty drop: 2 bottles of the Krabby Patty Secret Formula introduced in Battle Royale that you have to fish for. Secret Formula gives the player max health, shield and infinite ammo along with a Mr Krabs or Spongebob skin for the duration of the game that they can keep in their locker for free.
